Cookie Consent

💡 This article covers

Enabling cookie consent settings for your survey

💼 What it does

  • Ensures your ability to comply with your local or international regulations.

🏠 Where it lives

  • Navigate to the Configure > Data Privacy tab of your Survey Editor.

🔨 How it works

  • Toggle on the Cookie Banner Consent.

Note: If you are using Segmanta integrations where data will be automatically sent to external systems, you will need to fill in your Data Privacy details at the account level in order for your banner to display the correct information and privacy & security links.

To do so, navigate to Account Settings > Data Privacy. Fill in your Company Name and links to your Cookie Policy & Privacy Policy where you describe how you use the data that you are sending to external platforms via Segmanta integrations. 

Previewing EU & non-EU cookie consent banners

💼 What it does

  • EU cookie consent banner offers explicit and granular cookie acceptance in order to comply with GDPR, even if they are located outside of the EU. The relevant banner will be displayed based on user's IP.
  • The account settings will only display on the EU cookie policy banner when you have enabled Segmanta integrations on a survey. 

Enforcing EU consent 

💼 What it does

  • Enables you to enforce GDPR-compliant cookie consent settings to all respondents of your survey.

🔨 How it works

  • Toggle on the Cookie Consent Banner, then toggle on the Enforce EU consent.

For surveys utilizing Segmanta's built-in cookie banner, toggling this setting on will display the EU cookie consent banner to all survey respondents, regardless of their actual geolocation.

For surveys in which external cookie consent fields are being passed as URL parameters, toggling on this setting and passing all EU Cookie categorization parameters to the survey with values 0 or 1, will reflect these GDPR-based preferences in the respondent's survey experience.

The EU cookie categorization parameters are:

Functional: '_sfcc'

Performance: '_spcc'

Marketing: '_smcc'

Passing user consent from your website’s cookie banner into an embedded survey

💼 What it does

  • To ensure your ability to comply with your local or international regulations, Segmanta offers the ability to pass user consent fields from your website’s cookie consent banner into Segmanta surveys embedded in your website.
  • Website visitors who indicate their privacy settings on your website’s cookie consent banner can have these preferences reflected in any Segmanta website survey. This would also include any firing or suppressing third party pixels or tags you’ve integrated into your surveys, such as Facebook events, Google Analytics, etc.

🔨 How it works

  • First, make sure that the cookie consent banner for your survey is toggled on in one of two ways:
    1. Embedded as URLs on your website

    2. Directly embedded on your website

Here's a chart to explain their privacy setting and corresponding values. 

Survey type

Privacy setting

The parameters with their corresponding values should be added to…

Embedded as URLs on your website

Passed using URL parameters in the survey link

The URL


For example, the following parameters should be added to the URL of the survey link surveys.segmanta.com/12adbc


_sfcc=1&_spcc=0&_smcc=1 


Indicating that the visitor accepted Functional and Marketing cookies, but did not accept Performance cookies


_scc=1 


Indicating that the visitor was served with a soft consent banner

Directly embedded on your website

Set up as URL parameters on an embedded survey

The SEGMANTA__USER_METADATA <script> tag.


For example,


indicates that the visitor accepted Functional and Marketing cookies, but did not accept Performance cookies.


In example


this indicates that the visitor was served with a soft consent banner.


Note: Strictly necessary or ‘essential’ cookies cannot be disabled and will always be included in each survey.

Segmanta supports passing user consent URL parameters from the following cookie categorizations: 

Functional: '_sfcc'

Performance: '_spcc'

Marketing: '_smcc'


Segmanta also supports passing a ‘soft consent’ or implied consent parameter for non-EU website visitors:

Soft consent: '_scc'

The values for each param should be indicated as 0 or 1: 0 for decline or 1 for accept.

This parameter enables all default cookies unless indicated otherwise by the visitor in your website’s cookie banner. 

Note: For EU visitors, all cookie categorization parameters need to be passed in order for Segmanta's cookie banner to be hidden.

To set up your Data Privacy account settings, follow the steps below:

  1. Navigate to Account Settings > Data Privacy.
  2. Fill in your Company Name and links to your Cookie Policy & Privacy Policy where you describe how you use the data that you are sending to external platforms via Segmanta integrations. 

The account settings will only display on the EU cookie policy banner when you have enabled Segmanta integrations on a survey.