Survey Logic Rules allow you to send groups of respondents on different paths, or branches, by having them see different sets of questions. Applying survey logic can improve the flow of your survey by showing or skipping questions for certain respondents or using a question to screen respondents so that you can collect market research and reach only the audience you are interested in.
There are three types of logic rules you can apply to a survey question:
- Go to rules send respondents to another question or page based on their answers. For example, send respondents who don't qualify to take your survey to an Ending Page, or have respondents skip a block of questions that aren't relevant to them
- Show rules show a question only to a certain set of respondents based on their previous answers. For example, show a certain question to respondents who said they use your product but show a different question to respondents who said they've never used it.
- Skip rules skip a question for a certain set of respondents based on their previous answers. For example, skip a brand-specific follow-up question for people who have never heard of that brand.
Learn how to add survey logic rules.