Facebook Custom Audience Generator

Send labeled question responses to Facebook so that you can easily create custom audiences based on how respondents answered your survey.

💡 This article covers

Generating Facebook Custom Audiences

💪 When to use it

  • Allows you to create Custom Audiences and lookalike seed audiences to easily, efficiently and cost-effectively enable personalization at scale and bolster your marketing.

🏠 Where it lives

  • Navigate to the Integrations tab in your survey.

🔨 How it works

  1. Click + Add on the Facebook Custom Audience Generator integration.
  2. Fill out the following information:
    • Event name
      This is the first step in allowing you to locate this data on Facebook. Make sure to use a name that will help you to easily identify the action.
    • Facebook pixel ID
      If you have an account-level Facebook pixel, it will automatically be added to your integration.
  3. Toggle the question you would like to send to Facebook. You will then be asked to label the question pages and answers that you want to be sent to Facebook. These labels will be used to refine your custom audience based on respondents' survey responses.

    Pro-tip: You don't need to label every page and answer. Only label the data that you would like sent to Facebook, however, be sure to label everything that is or might be relevant for you to have on Facebook. If a question, subject or answer choice is not labeled, you will not have what you need to locate the data in Facebook to create an audience based on.

    Only information that is toggled on will be sent to Facebook. You will not be able to retroactively toggle data.

    After you have completed the steps above, test your survey using the Facebook Pixel Helper available on Google Chrome to ensure that the data that you want is sending as you expect it to.

    Note: Open-ended questions and contact form fields cannot be labeled. If you would like to pass an event to Facebook to indicate that someone has filled in this data, use the Facebook Custom Event Tracking integration.

    Note: The custom audience generator integration is limited to one integration per survey. 

    Note: If you add your Facebook Pixel ID to a survey, you are responsible for the data collected by Facebook. Passing PII data such as name or email address breaches Facebook's Terms of Service. 

    Creating Facebook Custom Audiences from survey responses

    💪 When to use it

    • After you have fielded a survey with a Facebook Custom Audience Generator integration enabled, you can begin creating custom audiences from the information you sent.

    Note: If you are uploading a file such as a list of emails or names, please make sure it matches Facebook's custom audience file structure.  

    🔨 How it works

    1. On Facebook, visit Audiences in Ads Manager.
    2. Click Create Audiences and select Custom Audience.
    3. Click Website Traffic.
    4. After selecting Website Traffic, open the dropdown menu and select the event from the From your events section. Look for the name you gave your Custom Audience Generator integration.
    5. To refine your audience based on specific responses (labels), click Refine By.
    6. Input the label that you used in your integration manager and click Create Audience (or refine further).
    7. The elements you can refine your audience by are:
        • Survey
        • Page
        • Variant (if one of your survey pages has variants turned on)
        • Question ( sub-questions on question group pages)
        • Subject (for example the subjects, or sub-questions on a choice grid page)
        • Item (an answer choice)
        • Ending (ending page)
        • Link_button (ending page link button)
    8. Define the number of days you want people to remain in your audience after they triggered the event in your survey.
    9. Give your audience a name and then click Create Audience.

    For more information on custom audiences, follow the instructions provided by Facebook