---
title: Google Ads Conversion Tracking
description: Effortlessly Track Ad Campaign Results and Optimize Advertising Spend
---

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# Google Ads Conversion Tracking

## Effortlessly Track Ad Campaign Results and Optimize Advertising Spend

💪 **When to use it**

- Keep track of your ad campaign results.
- Save money and improve your return on ad spend.
- See how effectively your ad clicks lead to valuable survey activity and lead form submissions.

🏠 **Where it lives**

- Navigate to the **Configure** menu and then to the Integrations tab.

🔨 **How it works**

- Click **+ Add** on the Google Ads Conversion Tracking integration.
- Input the **Conversion Label** & **Google Ads Conversion ID.**
  
  ![](https://help.segmanta.com/hubfs/Knowledge%20Base%20Import/image-png-Jun-14-2023-09-50-15-2786-AM.png)

To create a Google Ads Conversion Action…

- 1. Sign into your Google Ads account.
    2. Navigate to **Tools and settings** and click on **Conversions** under Measurement section.
    3. Select **Website** as the conversion type.
    4. Fill out the relevant details you would like included in your conversion such as category, name, value etc.
    5. Click **Create & Continue.**
    6. Select **Install the Tag Yourself.**
    7. Copy the conversion ID and the conversion label from the Event snippet that is generated.

Sample snippet below:

```
EXAMPLE_ID — would be the conversion ID unique to your accountEXAMPLE_LABEL — would be the conversion label, which is unique per conversion action<!-- Event snippet for Test conversion page --><script>  gtag('event', 'conversion', {      'send_to': 'EXAMPLE_ID/EXAMPLE_LABEL',      'value': 1.0,      'currency': 'USD',      'transaction_id': ''  });</script>
```

**Pro-tip**: When copying your Conversion ID, copy only the numbers, do not include **AW-** at the beginning.

- Toggle on the **Action** that you would like to trigger Segmanta to send data to your Google Ads account.

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