Google Ads Conversion Tracking Integration

Keep track of ad campaign results and improve on ad spend using a Google Ads Conversion Tracking integration

Tracking conversions using Google Ads can help you: 

  • Keep track of your ad campaign results
  • Save money and improve your return on ad spend
  • See how effectively your ad clicks lead to valuable survey activity and lead form submissions

To set up a Google Ad Conversion Tracking integration, follow the steps below:

1. Navigate to the Configure menu and then to the Integrations tab.

2. Click + Add on the Google Ad Conversion Tracking integration.

3. Input the Conversion Label & Google Conversion ID

Learn how to create or find your Conversion Label & Google Conversion ID.

  • Expert Tip! When copying your Conversion ID, copy only the numbers, do not include AW-

4. Toggle on the Action that you would like to trigger Segmanta to send data to your Google Ads account.

To learn how to set up other survey integrations click here