---
title: Klaviyo
description: Step by step of implementing the integration with Klaviyo
---

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# Klaviyo

## Send survey responses and user attributes from Segmanta directly to Klaviyo for segmentation and automated flows.

💪 **When to use it**

- With this integration, you can send survey responses, events, and user properties from Segmanta to Klaviyo to build segments and trigger automated flows.

🏠 **Where it lives**

- Go to **Configure** and navigate to the **Integrations** tab.

🔨 **How it works**

- Click **+ Add** on the **Klaviyo** integration.
- Enter your **Klaviyo Public API Key** and **Klaviyo Subscription List ID**. 
    - You can find your **Klaviyo Public API Key** in your Klaviyo account settings under API keys.
    - To locate your **Klaviyo Subscription List ID**, in to your Klaviyo account, go to **Lists & segments**. From there, select the relevant list and open **Settings**. Your List ID can be found under **List ID and Name**.
      
      ![image (1)](https://help.segmanta.com/hs-fs/hubfs/image%20(1).png?width=670&height=146&name=image%20(1).png)
    - You can set your list to either **Single opt-in** or **Double opt-in (default)**. To check this,  on the same Settings tab, hover over Consent, and view the **Opt-in Process**. 
          - **Single opt-in** – Emails from the survey are automatically subscribed to the list.
          - **Double opt-in** **(Default)** – Subscribers receive a confirmation email first. They will only be added to the list after confirming via that email.

- Toggle on the actions you want to act as triggers to send data to Klaviyo.  
  ![](https://help.segmanta.com/hs-fs/hubfs/image-png-Jan-15-2026-10-48-19-4786-AM.png?width=670&height=279&name=image-png-Jan-15-2026-10-48-19-4786-AM.png)
- Label the question pages or subjects and answers that you want sent to Klaviyo using the Key and Values as you want to define or map in Klaviyo.  
  ![](https://help.segmanta.com/hs-fs/hubfs/image-png-Jan-15-2026-10-50-38-7844-AM.png?width=670&height=292&name=image-png-Jan-15-2026-10-50-38-7844-AM.png)  
  For the email field in the contact form, ensure the key is set to **email** so responses are automatically merged with the respondent’s email address.
- You may also send additional static data.
  
  ![image (2)](https://help.segmanta.com/hs-fs/hubfs/image%20(2).png?width=670&height=298&name=image%20(2).png)

**Pro-tip**: Only events that are toggled on will be sent to **Klaviyo**. You will not be able to retroactively send previously collected data using this integration.

**Note**: If you add your **Klaviyo Public API Key** to a survey, you are responsible for the data collected by **Klaviyo**. 

 

- [Getting Started](https://help.segmanta.com/getting-started?hsLang=en)
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