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  2. Research Methodologies


Learn about the most commonly used research design

Monadic Research Design is a type of experiment where:

  • Expose a single concept to your respondents.
  • Respondents evaluate the concept.
  • Researchers collect responses and analyze the results to determine which concept attained the best results.

Use Monadic if:

  • There are only a few concepts you want to test.
  • Each concept requires time for the respondent to interpret.
  • You have several metrics per concept.
  • Unlimited number of participants.

To learn about the Sequential Mondaic Research Design, click here .