---
title: Neustar Publisher Data Collection
description: Enable smarter, more informed and personalized marketing by linking survey data back to your Neustar IDMP so that you can easily retarget audiences based on how respondents answered your survey.
---
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# Neustar Publisher Data Collection
## Enable smarter, more informed and personalized marketing by linking survey data back to your Neustar IDMP so that you can easily retarget audiences based on how respondents answered your survey.
💪 **When to use it**
- Remarket to survey respondents and lookalikes by sending labeled survey responses back to Neustar for audience creation.
🔨 **How it works**
- Under **Integrations**, click **+ Add** on the Neustar Publisher Data Collection integration.
- Add your Neustar Business Partner ID (BPID) as provided to you by your Neustar Technical Representative.
**Note:**
If you have an account level Neustar BPID, it will automatically be added to your integration.
If you add your Neustar Business Partner ID to a survey, you are responsible for the data collected by Neustar.Â
- Toggle on the actions under the **Send** **event** column that you want to act as triggers to send data to Neustar.
**Note**: Only events that are toggled on will be sent to Neustar. You will not be able to retroactively send previously collected data using this integration.
- **Label** the question pages or subjects and answers that you want sent to Neustar using the **Key and Values** as defined in Neustar.
**Pro-tip**: Label everything that is or might be relevant for you to have on Neustar. If a question, subject or answer choice is not labeled with a key and/or value, you will not have what you need to locate the data in Neustar.
**Note**:
The Neustar integration is limited to one integration per survey.
The Neustar integration is an Enterprise level feature.
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