Neustar Publisher Data Collection

Enable smarter, more informed and personalized marketing by linking survey data back to your Neustar IDMP so that you can easily retarget audiences based on how respondents answered your survey.

💪 When to use it

Remarket to survey respondents and lookalikes by sending labeled survey responses back to Neustar for audience creation.

🔨 How it works

Under Integrations, click + Add on the Neustar Publisher Data Collection integration.
Add your Neustar Business Partner ID (BPID) as provided to you by your Neustar Technical Representative.

Note:

If you have an account level Neustar BPID, it will automatically be added to your integration.

If you add your Neustar Business Partner ID to a survey, you are responsible for the data collected by Neustar.

Toggle on the actions under the Send event column that you want to act as triggers to send data to Neustar.

Note: Only events that are toggled on will be sent to Neustar. You will not be able to retroactively send previously collected data using this integration.

Label the question pages or subjects and answers that you want sent to Neustar using the Key and Values as defined in Neustar.

Pro-tip: Label everything that is or might be relevant for you to have on Neustar. If a question, subject or answer choice is not labeled with a key and/or value, you will not have what you need to locate the data in Neustar.

Note:

The Neustar integration is limited to one integration per survey.

The Neustar integration is an Enterprise level feature.