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Subjects are asked to contrast the two tested products/concepts

Protomonadic research design (also known as Sequential Single Product/Concept Testing) is a type of experiment where:

  • A subject is given a concept to test and evaluate it.
  • Immediately after their evaluation, the subject is given a second concept to assess and evaluate.

How does this research design vary from Paired-Comparison testing?

With Protomonadic testing, subjects are asked to provide an evaluation of the first product before evaluating the second product.

With Paired-Comparison testing, subjects are asked to test two products. Only after they have tested the two products are the subjects asked to contrast the two.

To learn more about Monadic Research Design, click here .