Question Types

Read about the various question types Segmanta offers

Segmanta offers a wide range of question types to choose from. Below is a list of the available question types along with some examples and tips so that you can better understand how to choose the right question type for each question.


Multiple Choice 

  • Respondents choose one answer (or multiple answers) from a short list of answer choices.
  • Expert Tip! Include an “Other” option and turn on Allow Commenting if all possible responses are not covered.

Image Choice

  • Respondents choose one answer (or multiple answers) from a group of labeled images.
  • Expert Tip! Pictures can be used to illustrate answer choices, making the question more engaging.

Choice Grid

  • Respondents choose from one set of choices (columns) to answer several questions/statements (rows). Rows can be set to allow single or multiple answers.

Question Group

  • Respondents answer several multiple choice questions that relate to a certain topic. 
  • Expert Tip! Only group together questions that are related and that all respondents should answer.


  • Respondents rate a statement or item on a scale - display your scale using stars, hearts, thumbs up, or a variety of other icons.
  • Expert Tip! Add labels to each end of your rating scale to make the meaning of the rating clear.

Multiple Rating

  • Respondents rate several different items on the same scale.
  • Expert Tip! Keep the list of answers relatively brief. Include an N/A option if it's possible some subjects might not apply to all respondents.


  • Respondents rank items by dragging and dropping them into an ordered list.

Opinion Scale

  • Respondents select from a labeled scale (commonly known as a Likert scale) to report attitudes or behaviors ranging from one extreme to another.
  • The scale can be changed to display a negative scale with the number zero as absolute. 
  • Expert Tip! Label all values to get more accurate results.

Net Promoter Score

  • Ask the standard Net Promoter® Score (NPS®) question to measure customer satisfaction.
  • Respondents rate their likelihood to recommend a company or brand on a scale of 0-10. The popular NPS® methodology asks respondents a single rating question to determine whether they are Promoters (9-10), Detractors (0-6) or Passives (7-8). The percentage of Detractors is subtracted from the percentage of Promoters to determine a final score with a range of -100 to 100.
  • Expert Tip! Don’t worry about dealing with numbers and formulas - Segmanta automatically calculates your NPS®.

Open-Ended (Long Answer, Short Answer, Number)

  • Respondents type free-form answers into a text box. The space can be multi-line (long), one-line (short) or take answers only in a numerical format.
  • Expert Tip! Minimize the number of open-ended questions and make them optional rather than required. Place open-ended questions wisely within your survey flow - try not to ask respondents to answer an open ended question in the first few questions of the survey. 


  • Customize your demographic questions to collect respondent characteristics including gender, age, relationship status, income level and more.
  • Expert Tip! Ask only the demographic questions that will be relevant to your analysis and will not make your respondents feel uncomfortable.

Contact Form

  • A simple way to collect personal details and contact information from respondents.
  • Expert Tip! Reassure respondents that their information is safe with you and do not require them to share their personal details in order to complete the survey. Use a checkbox to confirm respondents agreement with your terms and conditions.

Image Upload

  • Respondents upload a photo along with an optional caption.
  • Expert Tip! Respondents aren't always comfortable uploading an image, so we recommend marking this question type not required.

Info Page

  • A page without questions that includes a text description and an optional image or video. On this page, you can customize font colors and sizes in the middle message field.
  • Expert Tip! An info page helps when you want to introduce your survey or present a concept, description, image or video to respondents before asking several related questions.

Learn about a survey's
Ending Page .