Reaching Respondents

Discover a variety of ways to reach respondents 

Your audience will generally fall into one of these categories:

1. An existing audience 

This includes customers, subscribers, fans, followers - any group of contacts to which you already have access of some sort. To reach these respondents, you can use:

• Email marketing. Send the survey URL directly to the contacts in your CRM or email list.

• Social media posts. Share the survey as part of your social media strategy on Facebook, Twitter, or whatever channel you normally use to reach your audience.

• Social media ads. Purchase boosted posts or ads to reach a larger portion of your existing followers.

2. A new audience
Targeted respondents who represent potential customers or a specific market segment. While Segmanta is primarily a DIY online survey platform, our experts can help you reach your target audience. Contact your account manager for details if you’re interested in this additional service

To learn how to increase response rates, click here.