Selecting the question type

You have two options when it comes to adding a question – via import or from a question type.

Adding a question by import

💼 What it does

Allows you to import a question from a different survey within your organization.

🔨 How it works

To import a question, search the question text. It will then scrape all questions within your organization that include the question text. Select “add” and it will then become included in your survey.

Note: Imported questions are not editable in the Survey Editor specifically for data enrichment surveys and instead can only be done within the Question Library, which centralizes what you’d like to understand from your consumers, acting as the building blocks of Data Enrichment Surveys.

Adding a question by the question type

💼 What it does

Allows you to choose from one of 20 question types offered by Segmanta.

Below, we will explain what question settings apply and the purpose the question types serve, to help you determine which makes the most sense for your survey and the results you’re hoping to achieve.

Question type	Question settings	Additional settings (choice options)	What it is
Multiple Choice	Required Randomized answer choices Min/max number of answers allowed Answer choice image (+ show captions) Show results	Pin in place Exclusive answer Allow commenting	Respondents choose one answer (or multiple answers) from a predefined short list of answer choices.
Image Choice		Pin in place Exclusive answer Allow commenting	Respondents choose one answer (or multiple answers) from a group of labeled images.
Choice Grid	Required Allow multiple answers Randomize subject order Randomize items order Display subject images	Exclusive answer	Respondents choose from one set of items (columns) to answer several subjects (rows). Subjects can be set to allow single or multiple answers.
Question Group	Required	Randomize answer choices Max answers allowed	Respondents answer several multiple choice questions that relate to a certain topic. Each question group can have varying “additional settings”.
Rating	Required Show N/A	Icons vs. slider Iconography Max. rating Numbering	Respondents rate a statement or item on a scale that can be displayed using stars, hearts, thumbs up, or a variety of other icons.
Multiple Rating	Required Show N/A Display subject images Randomize subject order	Icons vs. slider Iconography Max. rating Numbering	Respondents rate several different items on the same scale.
Ranking	Required Randomize answer choices Min/Max answers allowed Answer choice images		Respondents rank items by dragging and dropping (or clicking in order) them into an ordered list of a specified length.
Opinion Scale	Required Scale points Start from Direction Show N/A		Respondents select from a labeled scale (commonly known as a Likert scale) to report attitudes or behaviors ranging from one extreme to another. The scale can be changed to display a negative scale with the number zero as absolute.
Slider	Required Show N/A	Icons vs. slider Iconography Max. rating Numbering	Respondents drag a slider to reflect where they stand on a continuous spectrum.
Net Promoter Score	Required Show phrases		Respondents rate their likelihood to recommend a company or brand on a scale of 0-10. The popular NPS® methodology asks respondents a single rating question to determine whether they are Promoters (9-10), Detractors (0-6) or Passives (7-8). The percentage of Detractors is subtracted from the percentage of Promoters to determine a final score with a range of -100 to 100.
Long Answer	Required Answer type Max characters		Respondents type free-form answers into a text box. The space can be multi-line (long), one-line (short) or take answers only in a numerical format.
Short Answer			Respondents type brief answers into a one-line box.
Number			Respondents answer questions with a numerical response.
List	Required Min/Max answers Max characters		Respondents type a list of answers.
Demographics	Required	Randomize answer choices Max answers allowed	Built-in, customizable demographic questions to collect respondent characteristics.
Contact Form		Field options	A simple way to collect personal details and contact information from respondents.
Registration / Login Form		Field options
Image Upload			Respondents upload a photo along with an optional caption.
Info Page			A page without questions that includes a text description and an optional image or video. On this page, you can customize font colors and sizes in the middle message field.

Note: Registration / Login Form is an enterprise feature.