Sequential Monadic

Target an audience or subset sample with 2 concepts shown

Sequential Monadic is a type of experiments where:

• Researchers show their entire target audience or a subset sample either all concepts or a fraction of them — with at least 2 concepts being shown at random
• Each concept receives the same set of follow-up questions 
• To determine the winning concept, compare each of their results

Use Sequential Surveys if:

• There are several concepts to test
• Each concept has a limited number of questions
• Your project has a limited budget
• You’re constrained by time
• Each concept is straightforward and easy to interpret