1. Segmanta Help Center
  2. Research Methodologies

Sequential Monadic

Target an audience or subset sample with 2 concepts shown

Sequential Monadic is a type of experiments where:

  • Researchers show their entire target audience or a subset sample either all concepts or a fraction of them — with at least 2 concepts being shown at random
  • Each concept receives the same set of follow-up questions 
  • To determine the winning concept, compare each of their results

Use Sequential Surveys if:

  • There are several concepts to test
  • Each concept has a limited number of questions
  • Your project has a limited budget
  • You’re constrained by time
  • Each concept is straightforward and easy to interpret