- Segmanta Help Center
- Research Methodologies
Sequential Monadic
Target an audience or subset sample with 2 concepts shown
Sequential Monadic is a type of experiments where:
- Researchers show their entire target audience or a subset sample either all concepts or a fraction of them — with at least 2 concepts being shown at random
- Each concept receives the same set of follow-up questions
- To determine the winning concept, compare each of their results
Use Sequential Surveys if:
- There are several concepts to test
- Each concept has a limited number of questions
- Your project has a limited budget
- You’re constrained by time
- Each concept is straightforward and easy to interpret