Learn what each metric in your downloaded survey report means
Every Segmanta user has the ability to export their survey results in an Excel file to the email that is linked to their account. By default, the data below is populated into the Excel sheet.
A single respondent session. To avoid ballot box stuffing by survey respondents, surveys are be default set up to remember each respondent session for a certain period time. This can be changed by adjusting the survey reset interval. If the same respondent retakes the survey for a second time on the same device and browser, and the cookies are still stored on the browser, Segmanta will overwrite his previous response with the new one.
Every respondent who takes a Segmanta survey is given a unique ID. Survey creators or guest analysts can view each respondent's ID in the analytics dashboard under the Survey Responses tab.
Full Results Link
A link to the individual respondent's survey responses. Here, you will be able to view what survey questions a specific respondent answered as well as how they answered those questions.
The referrer column includes the website link from which your respondent clicked to access your survey.
The full survey link that the respondent clicked on. This allows you to see what parameters were included in the link he/she clicked.
The browser that the respondent took the survey on.
The country the respondent took the survey from.
The exact time the respondent started the survey from the moment he/she landed on the survey's welcome page.
Last Answer Time
The exact time the respondent submitted the most recent answer. This could mean that the respondent reached the fourth question, submitted their answer to the question and dropped off from the survey. Or, they could have answered the last question of the survey question.
The amount of time the respondent spent on the survey link.
This metric is only populated for respondents who submitted the last question of the survey and reached the ending page. The ending time appears the moment the respondent lands on the ending page.
Lang - (Default Param)
This column will only include data if the respondent took the survey in a language other than the base language.
Fbclid - (Custom Param)
This parameter will only populate data if you are have traffic to your survey via Facebook.