Google Analytics 4

Track how respondents interact with your survey, measure results and optimize custom events with Google Analytics 4.

As of July 1, 2023, Google sunsetted Google Analytics (UA) which meant all standard Universal Analytics properties will no longer process new data. Google Analytics 360 properties will stop data processing on July 1, 2024.

If you’re currently using Universal Analytics, we recommend that you set up and start using our new Google Analytics 4 integration.

💪 When to use it

  • With this integration, you can send events to your Google Analytics 4 account when a user takes an action on your survey.

🏠 Where it lives

  • Go to Configure and navigate to the Integrations tab.

🔨 How it works

  • Click + Add on the Google Analytics 4 integration.

  • Name your event.

    This is the first step in allowing you to locate this data on Google Analytics. Make sure to use a name that will help you to easily identify the action on Google Analytics.

    Example event names might include:

    • Contact_Form_Submitted could be the name of the event that sends when a respondent leaves their contact form details.

    • Survey_Viewed could be the name of the event that sends when a respondent views your welcome page.

  • Add your Google tag ID (it starts with “G-” or “AW-“) to the integration. For more information on how to get the tag ID, see here.

    If you have an account level Google tag ID, it will automatically be added to your integration.
  • You can also add an event parameters' key and value to collect more information from your events.
  • Toggle on the Action/s that you would like to trigger the event to send to your GA4 account. 

Pro-tip: Add multiple GA4 events as separate GA4 integrations in Segmanta, each with a unique event name so that you can track and segment different actions.

Pro-tip: In most cases, you will only want to toggle on one action for each event to avoid confusion in the data you see appearing in GA4. 

After you have completed the steps above, test your survey using the GA Debugger available on Google Chrome to monitor events in DebugView and see if what you want to be sent are sent when and as you expect them to. Check this article to ensure and confirm that you're collecting the data in GA4 console.

Important: If you add your Google tag ID to a survey, you are responsible for the data collected by GA4. Passing PII data such as name or email address breaches Google’s Terms of Service.