Segment Customer Data

Standardize and sync your survey data with your databases, marketing and SaaS tools to enrich, personalize and re-market.

With this integration, you can send labeled question responses to Segment which can then be passed to any of the different systems that Segment integrates with.

🏠 Where it lives

1. Navigate to your survey's integration home page.
2. Click + Add on the Segment Customer Data integration.
   
   

🔨 How it works

• Start by selecting your Tracking method. Segmanta integrates with two different types of communication via Segment’s API (which is the same as Segment’s write key). Those include:
  • Track: It records any actions your users perform, along with any properties that describe the action. Data will be sent as an event  (i.e. consumer purchased, consumer reached sign-up), with additional information sent as properties.
    
  • Identify: It lets you tie a user to their actions and record traits about them. Data will be sent as a trait.
    

• Next, add your Write Key

• Toggle on the actions you want to act as triggers to send data to Segment.
  
  
• Label the question pages or subjects and answers that you want sent to Segment using the Key and Values as defined in Segment.
  
  

• Optionally, set context fields that will be sent within the Segment context object. Context fields can be single-level or multi-level. You may also send additional static data as traits. Enter the key and value for traits.
  

💼 What it does

• Segment has a progressive profiling approach. This means when a consumer is identified, it is anonymous before additional identifiers are added, which eventually form a user ID.
• Therefore, if you are sending your survey to previously identified Segment users, you must provide their ID to the Segmanta survey by using a seg_erid, Segmanta’s external respondent ID.
• You could also pass an anonymous user id using the ajs_aid param (which is not recommended by Segment). If neither parameter is passed into the Segmanta survey, Segment will consider the user anonymous and assign them with a new ID. 

• Segmanta provides support for passing a list of Segment Custom ExternalIds through a dedicated URL query parameter sgmnt_ceids. 

"sgmnt_ceids": [
    {
       "collection": "users",
       "encoding": "none",
       "id": "1234567890",
       "type": "phoneNumber"
     }
]

<script>
        window.SEGMANTA__USER_METADATA = {
            "sgmnt_ceids": [
    {
       "collection": "users",
       "encoding": "none",
       "id": "1234567890",
       "type": "phoneNumber"
     }
]
        }
</script>