Sending Custom Events to Facebook and Google

Choose an action that will trigger the Custom Event to send to Facebook or Google.

💪 When to use it

• Using the Integration Manager, you can set up direct integrations between your surveys and Facebook and Google. Facebook and Google define the data you send as events in their system. 

• When setting up a Facebook Custom Event Tracking, Google Analytics, Google Analytics 4, Google Ads Conversion Tracking or Facebook Custom Audience Generator integration, you will need to decide which action your survey respondents take will trigger the event to send.

• Facebook Custom Events, Google Analytics, Google Analytics 4 and Google Ads Conversion Tracking integrations can be triggered for the following actions:

  • Welcome Page viewed

  • Survey Start Button clicked

  • Question page viewed

  • Question answered

  • Subject answered

  • Ending Page viewed

  • Ending Page Button Link clicked

• Facebook Custom Audience events vary slightly, as this integration is designed to send labeled data that your respondent submits. This integration can only be triggered by an answer or ending button click action. The following actions can be triggered:

  • Question answered

  • Subject answered

  • Ending Page viewed

  • Ending Page Button Link clicked

• The toggles on your integrations will define the trigger action.